this year mitt romney got 27%. in fact, since '92 the percentage of white voters has decreased from 87% to 72%. while at the same time, the percentage of latino voters has steadily grown from 2% to 10%. joining me nbc latino contributor, who is also a fellow at university of texas. and msnbc contributor goldie taylor, who is managing editor of the goldie taylor project. good morning to both of you. >> good morning. >> if mitt romney had gotten the same percentage of the latino vote as john mccain, he would be president-elect this morning. victoria, what happened? >> a number of things happened. what happened with the gop is that there wasn't enough outreach to the latino community, and that is based on the lack of ideological and policy similarity. let's start with immigration. we're always talking about immigration. the republican party decided to take a very hard line against immigration early on in the campaign season. we saw from a recent latino decisions poll that the republican party in 2012 had taken the app